Trends to follow when social media as a marketing tool

We will be saying goodbye to 2015 in three and a half months. Social media marketers experienced too many new things the year. Social media nowadays is considered a great way of spreading brand awareness, and this year some really amazing trends were seen in the online social media world. Some were already present in the market, but their popularity increased due to a certain change this year.

Listed below are a few popular social media trends that an emerging business can follow to connect with its audience and increase its visibility and acceptance in coming months –

Now you can use your social network profiles as your online wallet. Closely observing the keenness of businesses toward online promotions and drawing traffic onto their websites, almost all popular social media platforms have, by now, introduced ‘wallet’, which actually works as your virtual wallet. You can transfer amounts to these virtual wallets, and manage your visibility and campaigns. Google, Facebook, Twitter, etc. almost all social networking platforms have separate apps and features; however, they allow you to manage your wallet and programs through third-party online wallets also. Using the Facebook wallet, a user can send money to some other user. Apple has also introduced a similar app with the name Apple Pay.

Social Media Shopping – Now you can use your social network as your online shopping website. This facility is available on Facebook and Twitter, both. If you post a product image on your page, you can systemize a ‘Buy Now’ button, below the image or text, tells Kevin Teng, an executive working at a leading social media agency in Malaysia.

 

Mobile Apps – We are currently going through a mobile revolution when many nations have the number of mobile phones than their population. This is a great opportunity for marketers to reach in the hands of their target consumers. You can get your unique mobile app created, and encourage your consumers to use it and to purchase your products without having to require signing in to your website. You can also offer relevant information regarding your products and services via your app.

Get your advertisements designed and promoted professionally. You can consider hiring a professional Malaysian online advertising agency to look into the social media promotions for your brand. If you do not have your own social media team, it is paramount for you. They will conceptualize and design your campaigns, and work on your page on your behalf. This could be a way of fetching more leads from online sources.