From hoardings, newspapers and magazines to televisions and the internet, we see ads everywhere, almost everywhere. Scenarios, themes, and styles of advertising have progressed a lot, especially if we glance at the ones of the current generation.
Every season there can be witnessed a sea change in the trends of the advertising industry.
Content Recycling and Management – Making use of old advertising contents is being largely witnessed. You must have seen a brand promotion, using the same old punch lines, dialogues, and background music. All these things have become so popular that for many consumers, they have become the identity of a brand. They try to make the consumers nostalgic. By using their old promotional contents, a brand can convince its consumers quite easily, says Adil AlRahabi, a designer working at a brand agency in Malaysia.
Content Marketing – Creating valuable marketing contents, and selling them to various client businesses has also emerged as a viable trend in recent past. You can easily find agencies of advertising in Malaysia buying images from freelance photographers, and getting their texts and tag lines written by freelance copywriters. They seek help or professional aid from freelancers so that they can offer eye-catching advertisements for their clients. After their theme-based marketing contents are prepared, they market these pieces to their clients. It proves to be quite helpful for client businesses as well. They do not have to hire models, photographer and copy editors on board to create marketing campaigns for their brand. Things get done pretty conveniently and affordably this way.
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