Strategies to Improve Average CTRs of PPC Ads in Digital Marketing Campaigns

Ask any reputed digital marketing company in Malaysia and they’ll tell you that average CTR is an important metric to track for PPC campaigns. Average click-through rate (CTR) lets marketers know how many people are clicking on an ad in comparison to how many people are viewing it.

Four Compelling Strategies to Build and Strengthen Brand Awareness

Before prospects engage with your brand, they need to be aware of your brand. Creating brand awareness is a crucial first step that has a far-reaching impact on perception, reputation, lead generation, conversions and sales. Here are some strategies a brand agency in Malaysia considers to build and sustain brand awareness.