Strategies to Improve Average CTRs of PPC Ads in Digital Marketing Campaigns

Ask any reputed digital marketing company in Malaysia and they’ll tell you that average CTR is an important metric to track for PPC campaigns. Average click-through rate (CTR) lets marketers know how many people are clicking on an ad in comparison to how many people are viewing it.

Research Target Audience

A good digital marketing company in Malaysia researches target audience before developing PPC campaigns. A crucial step is to collect audience demographic information such as age, gender, location etc. Equally important is finding out what they search for online, what kind of sites they visit, the language they use to search for products/services online and much more. The idea is to develop a strategic ad copy that resonates with them and encourages them to click through.

Careful Keyword Selection and Implementation

PPC experts at a leading digital marketing company spend loads on time identifying and selecting specific keywords that are relevant to the audience’s search interests and a business’s offerings. Choosing focused keywords to help businesses reach a targeted audience who are a better fit for the brand. A good tactic is to include keywords in ad headline, ad copy, ad URL and landing page – this will help build trust, provide a consistent ad experience and drive conversions.

Develop Compelling, Relevant Ad Copy

Ads that boast of a higher than average CTR communicates in a style the audience respond to in a positive manner. There should be a value proposition in ad copy to entice the viewer to click. Ad copy should also have a strong call-to-action so that the audience knows what their next step should be. Using action verbs like ‘purchase’, ‘buy’, ‘order’, ‘call’ and ‘sign up’ is a great way of telling people what you want them to do.

Implement Appropriate Ad Extensions

In Google PPC campaigns, ad extensions are a vital tool that can deliver better than average CTRs if used strategically. Ad extensions provide additional information that viewers would find useful. They improve ad experience and allow ads to appear prominently on search engine pages. There are different types of ad extensions including call extensions, site link extensions, message extensions, app extensions, location extensions etc. – make sure ad extensions are relevant and align with ad goal.

It takes a significant amount of effort to develop PPC ads delivering higher than average CTRs. For professional assistance, contact an eminent digital marketing company in Malaysia!